County Leaders Conference (CLC) e-Blast

Created in 1906, WSAC serves members including elected county commissioners, council members, and executives from all of Washington’s 39 counties. WSAC provides a variety of services to member counties, such as advocacy, training and workshops, a worker’s compensation retrospective rating pool, and a forum to network and share best practices.

THE NEED

The existing WSAC emails promoting upcoming conferences consisted of a PDF file attachment and distributed to members and sponsors. WSAC needed better email visual designs and a way of tracking their email marketing.

PROJECT DELIVERABLES

I presented a variety of options to improve their email promotions, and assisted with implementation of e-Blasts to enable the organization to track who opened and closed / clicked emails. This responsive format identified members who should be contacted for follow-up regarding the conference. The concept, design, and implementation in 2014 enhanced member participation by at least 25%.

TOOLS & TECHNOLOGIES

Software: Adobe Photoshop CC and Note Pad

Languages: HTML 5, CSS3